Shape Your Brand's Identity with CPU Digital
Brand Strategy Development
Brand Strategy Development
Brand Strategy Development
Assisting businesses in defining their brand vision, mission, values, and unique selling proposition.
Brand Identity Design
Brand Strategy Development
Brand Strategy Development
Creating or refining visual elements that make up the brand - including logos, color schemes, typography, and more.
Brand Storytelling
Brand Strategy Development
Brand Storytelling
Crafting compelling narratives that resonate with the target audience.
Brand Audits
Brand Guidelines Development
Brand Storytelling
Evaluating the current brand position and offering recommendations for improvement.
Brand Guidelines Development
Brand Guidelines Development
Brand Guidelines Development
Creating a comprehensive manual that defines how the brand should be communicated across various channels.
Rebranding Strategy
Brand Guidelines Development
Brand Guidelines Development
Guiding businesses through the process of changing their brand identity or strategy.
Brand Transformation Success Stories
Revitalizing KISS Dental Care's Brand Identity
KISS Dental Care, a boutique dental clinic founded by Maria Jach-Mierzwińska, specializes in holistic dental and facial aesthetics. Despite their high-quality services and personalized care, they struggled with low online presence, inconsistent brand messaging, and limited patient engagement.
In April 2024, CPU Digital partnered with KISS Dental Care to transform their brand identity. Our goal was to enhance their online visibility, increase patient engagement, and solidify their market position as a leader in holistic dental care.
We started with a comprehensive brand audit, identifying key areas for improvement. Based on our findings, we developed a new brand strategy, creating a "Brand Onion" model to define their mission, vision, and values. This provided a solid foundation for consistent and aligned branding efforts.
To bring the new brand to life, we crafted engaging narratives and case studies showcasing the clinic's expertise. Our content strategy for Instagram and YouTube included posts, reels, and video content, all reflecting the refreshed brand identity.
Throughout the project, we used market research, customer surveys, and storytelling workshops to ensure our strategies were effective and resonated with the target audience. By May 2024, we delivered a comprehensive brand strategy document, redesigned visual elements, and a tailored social media content calendar.
The project revitalized KISS Dental Care's brand, setting the stage for improved online presence and patient engagement, and reinforcing their leadership in holistic dental care.
