{"id":59,"date":"2025-04-11T11:15:10","date_gmt":"2025-04-11T11:15:10","guid":{"rendered":"https:\/\/cpudigi.com\/case-studies\/"},"modified":"2025-04-24T13:43:08","modified_gmt":"2025-04-24T11:43:08","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/cpudigi.com\/en\/case-studies\/","title":{"rendered":"Case Studies"},"content":{"rendered":"
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Your Heading<\/p><\/div>\n\n\n\n

See how I transform strategy into real results. Each project is a specific challenge and real value for the client<\/h1><\/div>\n<\/div><\/div>\n\n\n\n
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Portfolio<\/h5><\/div><\/div><\/div><\/div>\n\n\n\n

Discover our projects<\/h2><\/div>\n<\/div><\/div>\n\n\n\n
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Global e-commerce strategy<\/strong><\/h4><\/div>\n\n\n\n
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For a global pharmaceutical leader
Year of implementation: 2019<\/p>

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Challenge<\/strong><\/h4><\/div>\n\n\n\n

How to build an effective e-commerce presence when sales occur exclusively through intermediaries?
A global pharmaceutical organization faced the challenge of creating consistent, converting product communications \u2013 not on its own sites, but in the marketplace and e-retailer space. The problem was not quality, but a lack of consistency, scalability, and understanding of the real intentions of online consumers.<\/p><\/div>\n\n\n\n

My role<\/strong><\/strong><\/h4><\/div>\n\n\n\n

As a business director and strategic team leader in the agency responsible for this project, I was directly involved in its implementation at every stage - from managing the relationship with the client, through supervising the work of the teams, to developing key elements of the strategy and communication structure. I coordinated the project on a global level, ensuring its consistency, quality and scalability.<\/p><\/div>\n\n\n\n

What was included in the toolkit?<\/strong><\/h4><\/div>\n\n\n\n
<\/path><\/svg>Brand Identity \u2013 visual and verbal brand identity in the digital context<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>Consumer Behavior \u2013 analysis of purchasing intentions and consumer needs<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>Content Messaging Architecture \u2013 Information Structure: From Problem to Brand Selection<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>SEO Strategy \u2013 optimizing visibility in search engines and on retailer websites<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>Manifesto \u2013 Implementation Guide for Markets<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>Final materials \u2013 ready text and graphic assets (product card, categories, search)<\/span><\/div><\/div>\n\n\n\n

Project scale<\/strong><\/h4><\/div>\n\n\n\n
<\/path><\/svg>12 global brands<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>60+ markets<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>Up to 5 retailers per market (Amazon, marketplaces, online pharmacies)<\/span><\/div><\/div>\n\n\n\n
<\/path><\/svg>Hundreds of localized material variants<\/span><\/div><\/div>\n\n\n\n

Effects<\/strong><\/h4><\/div>\n\n\n\n

Toolkit allowed local teams to significantly simplify implementations, improve the quality of their e-commerce presence and for the first time combine sales and marketing thinking in a single, scalable framework. The project was enthusiastically received at the level of markets, which for the first time received real support in working with e-retailers.<\/p><\/div>\n<\/div>\n<\/div>