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Whether you need a leader, expert or performer, I will adapt to your needs
My offer consists of three levels of support: from strategic leadership (Layer 1), through directorial activities (Layer 2), to specific execution (Layer 3). Thanks to this approach, I can adjust the form of cooperation to the current needs of your company.
jan stelmaszyk
Holistic Leadership
At the highest level, I play the role of a leader/strategist, which connects all the activities into a coherent whole. In practice, this means that I can act as CEO-as-a-Service or Head of Digital, depending on needs.
My main task is a holistic view on the company: I analyze the areas of marketing, sales, e-commerce and management to identify gaps and opportunities. Thanks to this, I propose actions that actually translate into development - not limited to individual campaigns or implementations.
As a leader, I also care about motivation and team integration. I connect different departments – from IT to marketing – and help implement processes that make the company run more efficiently.
Expertise areas
Going one level lower are director/expert areas where I can act as a "boss" (Director, Head of, Manager) or a key consultant.
E-commerce & Performance Marketing
Online sales strategies, platform selection (Shopify, WooCommerce, Magento), purchase path optimization, Google Ads campaign management, Meta Ads.
Increased conversions and revenues in the e-shop, integration of e-commerce with other sales channels (retail, marketplace).
Digital Marketing & Communication
Digital campaign planning (social, display, content), SEO/SEM, social media strategy, influencer marketing, content creation and storytelling.
Consistent and effective brand communication on the Internet, reaching the right audience, scaling reach based on real data and A/B testing.
Marketing Automation & Analytics
CRM implementations (HubSpot, Pipedrive), GA4, Google Tag Manager, mailing tools (Klaviyo, Mailchimp), dashboard creation (Looker Studio, Airtable).
Streamlined campaigns, better targeting and tracking of the customer journey, automation of tedious tasks, increase in ROI through precise reporting and analytics.
Project Management
Implementing project management tools (Monday, Asana, ClickUp), process design, building team structures, leadership training.
Efficient communication, clearly defined responsibilities and schedules, elimination of downtime, development of competences of people in the company.
Specific Implementations
The next level is specific, technical services or tasks that I carry out personally or with the help of a trusted team of specialists.
Technical implementations
Performance Campaigns
Automation and Integrations
UX/UI and simple mockups
Want to see how I turn strategy into real action?
Take a look at Case Studies and check out my previous projects.
Do you have questions or an idea for cooperation?