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See how I transform strategy into real results. Each project is a specific challenge and real value for the client
Discover our projects
Global e-commerce strategy
For a global pharmaceutical leader
Year of implementation: 2019
Challenge
How to build an effective e-commerce presence when sales occur exclusively through intermediaries?
A global pharmaceutical organization faced the challenge of creating consistent, converting product communications – not on its own sites, but in the marketplace and e-retailer space. The problem was not quality, but a lack of consistency, scalability, and understanding of the real intentions of online consumers.
My role
As a business director and strategic team leader in the agency responsible for this project, I was directly involved in its implementation at every stage - from managing the relationship with the client, through supervising the work of the teams, to developing key elements of the strategy and communication structure. I coordinated the project on a global level, ensuring its consistency, quality and scalability.
What was included in the toolkit?
Project scale
Effects
Toolkit allowed local teams to significantly simplify implementations, improve the quality of their e-commerce presence and for the first time combine sales and marketing thinking in a single, scalable framework. The project was enthusiastically received at the level of markets, which for the first time received real support in working with e-retailers.
Complete Shopify Setup ⇢
Tools and processes
For a creative agency with an international portfolio
Year of implementation: 2022–2024
Challenge
Warsaw Creatives, a boutique agency working with the biggest brands in fashion, communication and design, faced a dual challenge: operational and business.
On the one hand, the agency was based on cooperation with 2-3 main clients, which created a risk of losing stability. Diversification, development of the offer and a change in the way of thinking about scaling were needed.
On the other hand, the internal structure was chaotic: there were no tools, clear processes, a structure of responsibility, and support for employee development. The creative team was used to ad hoc work and a lot of freedom – which made it difficult to work on more projects at the same time.
My role
As Managing Director, I was responsible for full change management: from strategic vision, through operational implementation, to day-to-day leadership and internal communication. I led processes, managed teams and designed a work culture that would help the agency move to a new level of operation.
Scope of activities
An example of cultural challenges
The change process was met with natural resistance – the team was used to creative freedom and project work “by feel”. The change required redefining the relationship between creativity and structure – learning to work on several projects simultaneously, with greater predictability and team responsibility.
Effects
brand management ⇢
Lead generation ⇢
e-commerce and showroom transformation
West49 – 90+ Store Chain, Canada
Year of implementation: 2015
Challenge
YM Inc., one of the largest retail chains in Canada, whose portfolio includes the West49 brand, was faced with a growing need to develop its e-commerce channel and integrate it with its offline experience.
Key challenges:
My role
As part of my role as Marketing & E-commerce Manager at West49 (YM Inc.), I was responsible for the end-to-end digital and operational transformation. I led the migration of the e-commerce platform from Magento to Shopify, designed and implemented a showroom serving as a warehouse, content studio and merchandising test space. At the same time, I oversaw the implementation of all marketing activities - from concept, through production, to implementation in over 90 brick-and-mortar stores across Canada - without the support of external agencies. I worked with influencers and the creative team, responsible for the coherence of the brand's online and offline activities and building independent marketing and sales structures within the organization.
Scope of activities
Effects
The result of these activities was a noticeable improvement in the operational and communication efficiency of the organization. Migration to Shopify simplified the management of the online store and accelerated the implementation of new campaigns, and the showroom became a key element in testing visual solutions and creating high-quality content. The effectiveness of the approach was confirmed, among others, by the "Go Skateboarding Day" campaign, during which the daily turnover in the online store reached a record level - equivalent to half of the daily sales of the entire stationary chain. Additionally, the internal production of marketing materials allowed for greater control over brand communication and contributed to the team's independence from expensive external agencies.
Communication Strategy ⇢
